Respond Quickly To Market Changes
Electronic price signs do more than communicate the price of fuel. They are a competitive advantage in responding to market conditions. Retailers using electronic price signs can quickly respond to competitive market conditions by maximizing profits when prices upswing and maintaining their market share when price points decline.
Efficient price management ensures accurate cost control and protection from margin loss. All PWM price signs offer a seamless interface with all major point-of-sale systems for synchronized price changes with the point-of-sale, fuel dispenser, and electronic price sign. The flexibility to change fuel prices in a matter of seconds translates to higher margins and maximum profitability.
Build Brand Image
State-of-the-art price signs, along with a company's branding, communicates the company's image to customers driving by their sites. Electronic price signs reflect an updated image, provide greater sign visibility from longer distances, and drive's brand awareness.
Electronic price signs can result in stronger customer loyalty. Particularly with regards to Profitboards®, which allows retailers to advertise in-store items. Profitboards® attract new customers and increase sales by drawing customers into the store. No other form of advertising is as cost-effective in reaching customers. Retailers communicate their message, to the exact audience, at the exact time it is the most effective.
Innovative Design, Quality, and Lower Cost of Ownership
PWM price signs are designed, engineered, manufactured, tested, and sealed against rain, water splashes, dust and insects. In instances when service is required, PWM signs are designed to ensure trouble-free servicing and maintenance. More importantly, internal pricing control means no more ladders, arm changers, or boom trucks that can be hazardous to personnel and staff.
Sign Solutions
PWM offers fuel retailers a variety of different electronic price signs. Regardless of which sign a fuel retailer selects, the benefits associated with centralized remote price changes and price optimization still apply.
Fuel retailers are encouraged to check with governing municipalities and fuel brands to ensure a complete understanding of applicable standards and criteria, which may impact their electronic price sign selection.
Once the type of sign is selected and permits are obtained from local municipalities, there are seven basic decisions in ordering a price sign.
They include:
• Cabinet housing
• Number of fuel grades to be displayed
• Digit height
• Digit color
• Sign face
• Location of fuel grades (top or side);
depends on the digit height,
fuel brand specification, and location
• Control unit for changing the price sign
